• Advisors


    Roger is a seasoned entrepreneur with over 15 years' experience building several technology businesses. In 2000, he founded Coastal Contacts and instantly re-writing the business model for contact lens sales and delivery. Drawing from the logistics expertise and contact lens industry knowledge he drew from earlier stints with Loomis logistics and a traditional contact lens company, Roger seized on the newly emerging e-commerce revolution.


    An experienced management professional, Steve served as the Chief Operating Officer for Coastal.com for twelve years, which was sold to Essilor in 2014 for $430 million. Prior to that, Mr. Bochen was a Director of Operations for DHL and has also worked in various management capacities at Canadian Tire and Esso. Currently, he is advising various companies, through their growth and development challenges.


    Braden is an experienced brand, marketing, and digital executive with a proven ability to lead entrepreneurial teams, develop innovative strategies, drive customer acquisition and retention programs, and maximize return on investment. He is currently Chief Marketing Officer at SAXX Underwear and previously has held executive roles at Kit and Ace, and Coastal Contacts.


    Joseph Thomspon spent nearly 20 years in leadership roles at Fortune 50 companies, including Walmart, Amazon and Procter & Gamble. Today, he’s a serial entrepreneur and serves as an Entrepreneur-in-Residence and Advisor for Hardy Capital Partners, a merchant bank investing in young, high-growth companies worldwide, primarily in the consumer space.

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